Amazon Marketing Cloud Integration
AMC Data Clean Rooms helps advertisers measure attributions and campaign performance and offers more analytics than a traditional report.
About Amazon Marketing Cloud
Create a Well-Thought Ad Strategy - Where Data Drives Success
Amazon’s marketing cloud is the savior for advertisers and marketing professionals seeking to overhaul their Amazon advertising strategy. Amazon Marketing Cloud stands out as a state-of-the-art platform, allowing online sellers and advertisers to create highly strategic and impactful advertising campaigns for the Amazon marketplace.
Amazon marketing cloud is a secure, cloud-based, clean data room for advertisers to analyze aggregate data reports for their ads and customer behavior. Advertisers are entitled to secure data privacy infrastructure for their analysis, known as AMC data clean rooms. With the Amazon marketing cloud clean room, advertisers can optimize their ads according to the refined demographic to maximize their ROAS. The capper is that advertisers can perform ad analytics on and off Amazon. So, target the right people at the right time, boost your brand, and watch your business grow.
Features
Why Choose Amazon Marketing Cloud?
Flexible Analytics
Advertisers can use custom queries to address unique marketing questions & top business priorities. Rather than dealing with fragmented data, AMC Clean Rooms offers complete ad data in one place for flexible data analysis for advertisers & sellers.
Cross-Media Insights
Amazon Marketing Cloud allows advertisers to access and analyze cross-media insights for different ad types. This allows them to understand how their various ad types perform individually and collectively to know their effectiveness.
New-to Brand Reports
Avoid limited NTB statistics with AMC, especially for Sponsored Products. Identify ads with a high new-to-brand rate to identify new or returning customers have purchased a tracked ASIN(s) over a month in two segments: new-to-brand & repeat customers.
Dayparting Analysis
Identify what times of the day or week generate more leads & ad impressions with aggregated hourly analysis of ad campaigns to determine the prime day or prime time for ads. Also, calculate the ad costs depending on the different metrics hourly.
Audience Segmentation
Customer segregation is based on preferences, conversion stage & how they interact with ads. AMC data clean rooms provide diverse data depending on specific criteria, such as purchase history, recent engagement, product preferences, etc.
Evaluate Omnichannel Impact
AMC allows a comprehensive assessment of all widespread marketing efforts across diverse platforms. This makes it easy to analyze how different media ads and platforms work together to improve sales and brand awareness.
Average Time for Conversion
Advertisers can quickly identify the average time their target audience takes to purchase after exposure to the ads to determine the lookback window for remarketing. This ensures that they never miss a chance to reach customers for high conversion rates.
Purchase Path Report
Advertisers can identify customers' purchasing paths to conversion to determine the best strategy for achieving a high impact on new-to-brand customers. They can also identify the different touchpoints in the purchase path and how they affect the conversion metrics.
Why eSellerHub?
Create AMC Data Clean Room with eSellerHub
With years of experience helping eCommerce businesses deal with their challenges and lead to a growing and successful business, eSellerHub excels in creating Amazon Marketing Cloud data clean rooms.
Our team prioritizes client satisfaction with their dedicated services.
12+ years of experience
24*7 support window
Highly skilled developer
Adding value to your ad campaigns with AMC and developing an optimum ad strategy.
Benefits of AMC
What can advertisers do with AMC?
For any advertiser, the prime goal is to create the right marketing strategy with accurate and genuine data sources that will lead to higher sales and revenue generation. The data clean rooms let advertisers conduct a thorough analysis and come up with valuable data. The following are the main advantages of the Amazon Marketing Cloud:
Targeted Advertising
Detailed insight into customer behavior and how they are exposed to Amazon ads. Advertisers can segment the audience and run specific target campaigns based on customer preferences, choices, and journeys.
Effective Ad Creation
Clear and detailed data reports help advertisers create effective ads by identifying the prime time for effective ad creation. This leads to more conversions, higher sales, and better revenue.
Cost & Time Saving
Detailed marketing and analytics take a lot of effort, tools, and time. Rather than dealing with different tools to collect data, having a single data source with Amazon Marketing Cloud is more efficient and valuable.
Custom Audience Segmentation
By studying the collected data and audience behavior, advertisers can create distinct audience segments based on their choices. With this detailed data analysis, advertisers can run targeting campaigns.
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