Amazon Marketing Stream Integration
Get the best out of your ad strategies with Amazon Marketing Stream. Target the right customers at the right time for higher conversions.
About Amazon Marketing Stream
Amazon Marketing Stream: Companion for Ad Success
Previously, advertisers used to optimize their campaigns based on the daily data provided by the Ads API. Still, as the competition increases in the market, it is crucial to advance your campaign performance with real-time data audits. With the consistently changing eCommerce landscape, informed and data-backed marketing decisions regarding customer buying patterns and preferences are essential.
Amazon Marketing Stream uses a Push-Based Data Streaming algorithm that avoids the need for repeated API calls. Advertisers can access near-real-time data sets through their integrated data hub. This allows advertisers to access and process new data entries faster while improving operational efficiency for intra-day campaign optimization.
For now, Amazon Marketing Stream only supports two destinations: Amazon Data Firehose and AWS Simple Queue Service (SQS). It delivers comprehensive data for sponsored products, brands, displays, and valuable budget insights. Advertisers can receive near real-time data updates without any manual intervention.
Features
Audit your Campaign Data with Accuracy
Amazon marketing stream provides highly granular data that permits advertisers to make informed decisions based on the most up-to-date information. Advertisers can monitor and optimize their campaigns with hourly traffic and conversion data. It provides a granular view of the ad performance, enabling more profound insights into the data. Let’s have a look at the capabilities of Amazon Marketing Stream:
Effortless Campaign Optimization
Data helps advertisers improve their campaign performance and increase ROI. With Amazon marketing stream, advertisers can analyze hourly traffic metrics, identify low-performing campaigns, and adjust their bid value and timings for higher engagement and maximum interaction.
Improved Operational Efficiency
Hourly data updates mitigate the need for aggregate data analysis and the need to access multiple data sets to check hourly changes. With near real-time data updates, advertisers can promptly compare and analyze campaign performances while focusing on creating the right strategy.
Enhanced Data Granularity
Amazon marketing stream data-streaming delivers summarized hourly data for traffic and conversions. Ad data sets for every hour can then be compared to get optimum results, enhancing the granularity of the ad data. The data is automatically pushed into your AWS account.
Accurate & Quick Responses
Advertisers can better understand their budget strategy and minimize ad spending for maximum conversions. Advertisers can know if and when an ad runs out of budget. Such quick and responsive data helps advanced API users write responsive applications to further campaign optimization.
Campaign Management
Easy and effective campaign management, with different metrics and parameters defining campaign performance segregated across the target, ad groups, etc., can be accessed through a single data set. The data is delivered in deltas rather than in aggregated form to help with advertising.
Multi-Dimensional Data
API-based reporting metrics are only based on either performance or ad level, whereas Amazon marketing stream displays all available dimensions in a single data set. Such data granularity gives you more insights to improve campaign efficiency with detailed data, including target ID and more.
Amazon Data Sets
Amazon Marketing Stream Datasets
Reporting Data
Reporting data includes summarized reports on ad performance on an hourly basis. This includes traffic and conversion data and other dimensions required for campaign analysis.
Messaging Data
It provides real-time notification updates for entity state changes for ad groups, ads, targeted entity changes, and more. It also gives updates on budget consumption.
Extract all your marketing data from Amazon with Amazon marketing stream integration.
Usecases
Get the Most Out of Your Amazon Advertising
Unlock the formula to maximize Amazon Sales with the Amazon Marketing Stream. Amazon marketing stream’s primary use case or benefit is intraday data insights, which help advertisers prepare a well-thought-out and effective dayparting strategy. This data also helps in campaign optimization through budget and bid management. Short-term insights are careful baby steps that lead to an effective running ad strategy.
Bid Placement
By analyzing the hourly data insights, advertisers can place bids by the hour instead of once daily. Identifying keyword traffic at specific time windows across the day is easy, and advertisers can place bids more aggressively during that time.
Budget Optimization
Advertisers can adjust the campaign budget with the ad spend data, avoiding a run-out-of-budget situation. They should take a more aggressive approach during the time window when conversions and impressions are high and CPC is low.
Benefits of Amazon Marketing Stream
Higher Revenue | Lower ACOS | Long-Term Scalability
Timely data plays a vital role in campaign performance, and we ensure you’re always on top of it with the Amazon marketing stream, relieving you from the burden of constant monitoring. Advertisers adequately focus on long-term ad monitoring, while short-term insights are equally significant for understanding customer preferences and creating marketing strategies around them.
Conversion-oriented dayparting strategy
Intraday insights into Amazon ad campaigns
Updates about campaign states.
Lower ineffective ad spend
Better ROAS (Return on Ad Spend).
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