Tuning Up Online Business Post Holidays

The online retail industry had a great holiday season in 2016 and online retailers would like to sustain this further. According to National Retail Federation, online sales rose by 12.6% – amounting to $122.9 billion in the United States.

Most people have spent extravagantly during the holiday season and would like to control their expenses after that.

But, with some efforts and new ideas, online retailers can keep up this momentum and attract new customers and sales.

Here are Some Tips Which Can Help You Boosting Your Business Even After The Holiday Season.

• Clearing Out Excess Inventory

Just go through your excess inventory stored in the warehouse. Ask yourself questions like – Is it worth holding this inventory or would it be better to sell these products at a low cost?

If you are not facing a major loss in selling off this excess inventory, action should be taken immediately.

Introduce heavy discounts on these products and sell excess inventory so that you can order new stuff and keep your listings fresh and trendy.

• Update Product Listings on Marketplaces

Make sure that the product listings on different marketplaces have been updated as per the changing trends.

The people looking for the products with the changing season are highlighted with attractive offers and discounts. This will motivate them to buy those products and improve your sales.

• Multiple Marketplaces Expansion

Are you selling on all the popular marketplaces like Amazon, eBay, Walmart, Sears, Rakuten, etc.?

If not, then it would be beneficial for your business if you expand your sales channels.

Your products get viewed by more buyers if you are selling on maximum marketplaces and thus enabling your online business to earn more profit.

• Keep a Watch on your Competitors

Do you know which marketing strategies your competitors are using to attract more sales? If you are stagnant, then your competitors are definitely going to get ahead of you.

As an online retailer, you need to be aware of the trends your competitors are using for advertising their products, managing their inventory, Order Fulfillment, etc.

• Introduce New Products to your Customers

It is not necessary that the products with huge sales in the month of December are going to be in demand in the month of January too.

Look for new products from new suppliers and make your store innovative and interesting for your customers.

Now is the time to introduce new products and grab the attention of new customers as well as gain the loyalty of present customers.

• Free Shipping Offers

Most of the customers buying online prefer products with free shipping. Sell out your products with free shipping and improve sales across all your marketplaces.

On Top of it – Use eSellerHub

In order to get fruitful results for the above efforts use a robust multiple marketplaces management system like eSellerHub.

It helps you in maintaining inventory and process orders across various marketplaces; thereby giving an extraordinary shopping experience to your customers.

Through its reporting and analytics dashboard, you can measure the results and take informed decisions for the future making 2017 a wonderful year for your online retail business.