After taking the world by storm, TikTok’s integrated eCommerce solution, TikTok Shop is also making wonders in eCommerce space combining the platform’s massive social media user base with exceptional eCommerce features. Sellers can showcase and sell products directly through the app while maintaining the overall eCommerce operations accurately.
Selling over TikTok Shop is an exciting prospect for businesses and TikTok Shop API Integration connects the platform with eCommerce management software, enabling sellers to automate and manage eCommerce operations like inventory, orders, sales data, and more.
With an extensive and huge audience base scrolling over the TikTok videos tirelessly, sellers can reach a larger and more active audience. As per the user persona and sales trends, sellers can set up listings and video ads to appear on the user’s feed.
As per the data, nearly 28% of shoppers directly purchase from social media while scrolling through their feeds, fortifying the prominence of TikTok Shop. TikTok Shop encourages impulse buying experience for users. This platform is more popular among the audience who buys or follows the market trends. TikTok Shop is more focused on influencer-driven purchases.
TikTok Shop has a lower entry barrier than other marketplaces like Amazon, eBay for registering as a seller and listing their products. It does not follow such strict guidelines allowing small-scale sellers to easily start with their online store over the marketplace.
TikTok Shop turns the social media audience into buyers offering a seamless shopping experience. It allows users to browse and buy in one place without any hassle. This results in higher audience engagement for the sellers.
Being one of the highly used and popular social media platforms, sellers can create and follow a rigorous social media marketing strategy with TikTok Shop. This helps with the increased brand visibility for the sellers.
The popularity and reach of the TikTok Shop benefit sellers with the exposure to a larger user base. Gain traction for your brand and listed products by appearing in the browsing videos of TikTok users.
TikTok has a comparatively lower platform fee than other marketplaces including Amazon, It follows a simple fee structure that includes transaction fees, referral fees and primarily consists of commission fees. Unlike the huge percentage of Amazon Fees, Tiktok Shop imposes a standard commission rate of 5-8% depending on the product type.
TikTok has a built-in marketing tool that has a simple interface, unique content creation support, ads manager, reporting & analytics dashboard, ad monitoring, campaign optimization, management, and more.
Maximize sales with better brand reach via influencer collaborations, get more sales, and build brand value. Popular TikTok creators and influencers engage the audience in the best way possible.
TikTok’s REST-based Open API integration lets sellers combine TikTok business with their existing eCommerce ecosystem. With TikTok Shop Open API, sellers can create product listings, and manage and sync inventory, orders, and other operations with the centralized software.
With TikTok Shop Seller Center, sellers only get to access and manage data for TikTok Shop, but with custom integration to the eCommerce management ecosystem, sellers can manage the multi-channel eCommerce operations.
Sync & manage inventory for your TikTok Shop in real time according to the order and sales data to avoid any discrepancies. Avoid situations of stockouts and overstocking with accurate inventory calculations. The stock dashboard data for TikTok inventory is synced with the entire inventory reservoir.
Never miss out on an order update with the order management feature. Get complete visibility into the order management process from receiving the order to the fulfillment process. Fetch the order data from the TikTok seller center to be synced with your overall business operations for streamlined processing.
Manage the product listing for the TikTok shop precisely as per the available inventory. Real-time inventory update helps add, delete, optimize the product listing as per the product availability. Manage bulk product listing, and create product kits and bundles as per the inventory and order data.
Get to the core of TikTok sales with the right analysis, data accuracy, and intelligent reporting. Analyse sales data, market demand, and product performance over the platform with detailed data analysis and reporting. This helps in understanding when to offer discounts, the most frequently ordered items, and more.
Let your customer experience the most aligned and easy return and refund process with the TikTok Shop integration with the eCommerce management software. Process order returns faster, manage the return inventory, and update the refund status in a hassle-free manner.
Experience error-free, on-time, and fast shipping process. Automate the shipment processing with the shipping price calculation, selecting the right carrier partner, generating the shipment labels, and more. As soon as the order is ready, the shipping partner is informed of the delivery to avoid order delays.
Follow a streamlined approach to manage the TikTok Shop business operations with TikTok Shop integration. From getting insights into the inventory flow and availability to maintaining a quick and accurate order delivery, sync everything with your eCommerce software for TikTok Shop.
Get complete visibility into the overall TikTok sales and order processes without missing any updates.
Let your customers experience a seamless shopping experience to get more sales and better revenue.
Draft the perfect and on-point advertising strategy with precise data collection for product performance.
With the higher audience reach and engaging interface, TikTok Shop is gaining traction from the sellers. We have helped several clients get started with their TikTok Shop integration, here is the process that our developers follow for TikTok Shop Integration:
Our extensive experience in the e-commerce industry has wised our developers with the development and integration of all eCommerce marketplaces and stores. TikTok Shop is another growing marketplace, and we hold excellence in enabling sellers to efficiently manage their TikTok Shop business.
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